14th Athens Xclusive Designers Week!-ESCADA in Greece!


I just recieved this email confirming the participation of the legendary brand ESCADA! Yes I know, it's fashion week in NY. Well I live in Greece so I get to be excited about our own fashion week! From the 18th of October until the 21st brilliant masterminds of the fashion industry will be gathering in Athens for an amazing event presenting their S/S 2014 collections! It is now confirmed that the Fashion Director of the brand Escada, Daniel Wingate, with his team will be presenting their collection for the coming summer!


I am a big fan of the brand so getting to see and photograph the collection first hand is a big deal for me! I love how they show of the woman's body figure without being provocative. I adore how classy the clothes are and how they combine colours and fabrics!!! Having a sneak peek at their latest collection I can't wait to see everything on the runway of the 14th AXDW! Here is a little preview for you too!


Now to inform you who didn't know Greece had a fashion week. Yes we do and not only that, but it is attracting a lot of attention as time passes. Every season more and more established brands want to participate. Last time, for example, Patricia Field was there (and OMG the collection and the show was EPIC!!!). But it is not just that. Fashion weeks are meant for the new people. They were started so people could see something fresh on the runway from the new designers. This is where AXDW is different and this is why I am excited. We know what the big brands will bring to the game, we've seen it on other fashion shows. Here in Greece, Athens Xclusive Designers Week is an opportunity for young designers to compete and  bring something new to the fashion scene. Last time I got to be there for the Designers Awards and I must tell you I was inspired and every collection was SO different from one another I was surprised! I am expecting big things this season as well but I am sure they won't let us down. As I saw runway videos from previous Designers Weeks I can say that each time it gets better. Each time the designers bring something more, something new and better and this is why I am happy to be able to witness that first hand.  

Lets hope that this time I won't get sick and miss the last day! Yes that is why there isn't a part 3 on my AXDW report. I am so excited!!!I am already picking outfits in my head! Not that anyone will notice them anyway, but it feels good to be able to wear something fancy and go to a place where people won't look at you funny. I've got to tell you it was a blast last time getting in the bus and seeing half of it filled with people heading at the AXDW and the others looking and wondering :p